Brand Guidelines
These guidelines ensure a consistent and premium presentation of Dr Tharshiny Pankaj's personal brand and the Regent Global Group identity across all touchpoints.
Logo
The primary logo should be used on dark backgrounds with adequate clear space around it.
Minimum clear space: equal to the height of the logomark on all sides. Do not place on backgrounds lighter than Plum Deep.
Colour Palette
The palette is rooted in a luxurious Midnight Plum with Soft Gold accents — editorial, not corporate.
Midnight Plum
#1b1324
Primary background
Soft Gold
#c9a24d
Accent, headings, CTAs
Gold Hover
#d4b76e
Interactive hover states
Plum Deep
#251a33
Cards, elevated surfaces
Ivory
#ede9f0
Heading text, high contrast
Lavender Mist
#b5a8c4
Body text, secondary content
Typography
A refined pairing of serif display and geometric sans-serif body text.
Playfair Display · 700
Headings, display text, hero titles
Leadership. Legacy. Impact.
Inter · 300–700
Body copy, UI elements, navigation
Empowering futures through education, enterprise, and philanthropy.
Brand in Action
Examples of correct brand application across key UI elements.
Buttons
Cards
Regent College London
Higher education institution offering industry-aligned programmes since 1999.
Gold Rule Divider
Used to separate content sections with a subtle gradient fade.
Do's & Don'ts
Do
- •Always pair Midnight Plum backgrounds with Soft Gold accents
- •Use Playfair Display exclusively for headings and display text
- •Maintain generous whitespace — the brand breathes luxury
- •Apply gold gradients sparingly for dividers and decorative rules
- •Ensure all imagery is high-quality, editorial in tone
Don't
- •Never use bright or saturated colours outside the palette
- •Avoid pairing the logo with busy or light backgrounds
- •Do not stretch, rotate, or alter the logo proportions
- •Avoid using Inter for headlines or Playfair for body copy
- •Never use drop shadows on the logo
Brand Enquiries
For logo files, press assets, or partnership branding queries, contact: our contact page